BERNY · SINCE 1995
Time, made your own.
Different designs. Different lives. Find the watch that feels like you.
BLACK FRIDAY 2026
Worry-Free Purchase
Shop BERNY with confidence, anywhere.
A softer point of view.
An oval silhouette, a bracelet of small links, and a little light for the everyday.
A world of your own.
From purposeful instruments to expressive shapes. Two collections. Room for every side of you.
For him.
For her.
Start with what moves you.
A function. A material. A favourite shape. There is more than one way to find your watch.
Women · By shape & design
Distinct by design.
A considered introduction to our collections. Four watches for him. Four for her.
- For him · 4 watches
- For her · 4 watches
THE AUTOMATIC DIVE STORY
Two crowns. One clear purpose.
The AM339M places its rotating timing scale beneath the crystal. One crown adjusts the inner bezel; the other sets the watch. A distinctive layout with a practical reason behind every detail.
A scale inside the crystal.
Follow the inner timing ring and the crown that controls it.
A different view after dark.
Luminous markings bring the dial’s layout into focus.
Turn it over.
A view of the automatic movement, shown here on AM339MS.
2946L · A detail for the everyday.
THE CLOVER STORY
A little luck.
A shape of your own.
Inspired by the four-leaf clover, the 2946L brings soft curves to an everyday timepiece. Its sculpted silhouette and gold-tone bracelet add a considered finishing touch—from a crisp shirt to an evening look.
THE BERNY BLACK FRIDAY EDIT
Make time for something you love.
Discover the seasonal selection for him, for her, and for the people on your list.
Black Friday · Selected watches & gifting
THE TITANIUM STORY
A lighter way through the day.
The AMT163MS brings titanium and an automatic movement together in a watch built around everyday wear. Clear numerals, a quietly textured dial, and the character of a matte metal finish.
THE RECTANGLE STORY
Clean lines. Endless occasions.
A rectangular case, a closely linked bracelet, and a dial that keeps the composition simple. The 2166L adds a polished finishing touch to a working day, an evening out, or a gift worth keeping.
The details you live with.
What powers it. How it fastens. How it feels when the day begins.
A view within.
The AM339MS exhibition back reveals its automatic movement. A closer look at the mechanism that keeps time.
From link to clasp.
Explore the links, finishing and clasp on the 2845M. Small details make a watch part of your routine.
Proportion, made personal.
See how the clover case and bracelet sit together. Consider the silhouette as well as the measurements.
Your idea.
Your mark.
Your BERNY.
THE PERSONALISATION STUDIO · AM126M
A name, a date, a message, or a logo. Make an AM126M personal for one recipient—or create something shared by a whole team.
- Custom dial logo and case-back engraving
- No minimum order quantity
- Pricing varies with quantity and design complexity
Customisation examples shown.
THE CROWDFUNDING PROJECT · AM152M
A new curve in the story.
A two-tone ceramic bezel with a gently domed profile. Explore the design details, colour choices and latest project updates on our dedicated page.
Project updates & VIP access on the BERNY website.
OUR STORY BEGAN IN
1995
BERNY · SHENZHEN
INSPIRED BY WATCHMAKING. SHAPED BY LIFE.
A lasting curiosity about time.
Inspired by a visit to Bern, Fred Chu founded BERNY in Shenzhen in 1995. That early curiosity continues in watches that bring together practical purpose, considered design, and a personal connection.
THE PEOPLE WHO WEAR BERNY
Stories from your wrists.
Real experiences. Personal favourites. A closer look through our customers’ eyes.